Then our aim is, when you're thinking about how do you get new comic readers, the first thing that you do is you go doing something that gets their attention. With the Kickstarter platform, everybody understands what it is, and I can click once on it and I can set it and forget it, and then it just comes to my door. You can pre-order a graphic novel first volume, but you have to wait six months later for volume two, and then six months later for volume three, even to do the pre-order. With Amazon, Amazon doesn't even do this. You don't get halfway through and they stop it and go home or go back to the box office and pay another ticket to get the rest. And why you want to do that with a newbie is, people, sell a movie to you, and it's the whole thing. We're kickstarting the three volumes as a complete story. People have heard of it, so I don't have to teach you what it is. And the thing that Kickstarter has is a one-click. We know we can get the word out because, you tell the Internet, "Keanu Reeves is doing a comic book," they find it.
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